SM entertainment which successfully hold their first position through the years of glory of their respective groups such as TVXQ to Super junior to Girls Generation to Exo, with incredible achievement as well for Shinee.
For Shinee case, although they might a little bit left behind compare to what they expected to be as what SM entertainment plan, a.k.a the replacement of TVXQ's absent due to lawsuit by 3 of the members (JYJ) and enlistment to military. Let's be honest, yes Shinee is successful in Japan and they got their prime after Shinee Ring ding dong, continued with sherlock and other successful Japan debut/come back, but it never achieve as much feed as what TVXQ has done. Shinee is created by SM with 5 members boy group, the same as TVXQ, and introduced by SM as 5 members with multi talented group, who all can sing. Yet in term of sustainability, it's way less than TVXQ or Super Junior, who have their loyal and hard core fanbase, even until this years.
I saw a lot of Shinee fans left the group to follow another fresh group like EXO or BTS after quiet awhile, years after years Shinee eventually loose the hype just like any other Kpop idols group. Their latest comeback doesn't get much success anymore, it's forgotten like their other counter part, fx, a girl group who should follow SNSD's path, yet failed miserably because of the poor management/marketing and conflict between the members (Who probably prefer to be an actress, model or solo singer than an idol group members). Eg suli, the ex-member of fx, who left the group after dating scandal with Choiza, said in an interview that she feels like she doesn't belong in idol group. Suli said she doesn’t like to dance and faking her smile just to give an illusion to the fans with perfect image as an idol. For Krystal and Victoria, it seems they like to be an actress better than an idol. Back to shinee, we know a member from Shinee, Jonghyun, choose to take his own life due to this pressure, that the group should deliver “more”. But with time passes, both shinee and fx loose its hype. We shouldn’t deny that the year of Johghyun suicide is when shinee on a declining phase, in term of fame. Many fresh boy group has stolen the spotlight out of shinee. It’s unfortunate really, because Shinee and Fx have huge potential, yet it got faint.
So after Exo, we got another new generation comes from SM entertainment, both female and male group just like usual, they're Red velvet and NCT. When Red velvet and NCT debuted, SNSD and EXO were already on the breaking point, both have achieved their peak and they're trying so hard to create another peak, but it becomes harder as they have internal conflict and this affect their dynamics that fans want. In SNSD case, 1 popular member left and her voice really contribute a lot in SNSD's song. It’s the time when each members start to plan their own individual careers and focus more on their individual project, which is reasonable since it has been 7 years. (in most case for idol group, it means disbandment). In Exo case, although they got closer with each other a bit after 3 of their Chinese member left, and Exo become a 8+1 members group (Lay is rarely there for Exo activities), but we can see how each members think more of their individual career than the future of the group. Well, Exo members could tell anything to their fans that They really care about the group and the fans will believe it, but for point of view as an outsider (with more objectivity), action speaks louder than a mere words.
So, both NCT and Redvelvet got a huge pressure to be as successful as their predecessor, and it's really hard to hold the cake as the top boy group and girl group in Korea. Indeed, with a huge experiment for both group (awful choice of song, I might say - although I might say that NCT song is going better and better nowadays), to put bluntly, Both NCT and Red velvet are disappointment for Sm entertainment. This makes SM entertainment failed to launch another legendary Kpop group for 2 generations. The expectation and pressure for SM entertainment group is way heavies than small agency.
While NCT might got a slight success due to their recent American Tour, but Red velvet are stagnant with their popularity, even worse, Red velvet latest comeback even lost to the new debuted boy group formed by CJ E&M through the Mnet reality competition show Produce X 101, X1. While X1 got their 11st trophies, Red velvet lost it (without the live performance from X1, so 0 score for this criteria).
Currently, the top female and male Kpop group are from other agency, and SM have lost this important position to another agency even without a mean to counter-attack. BTS and Twice respectively has become the top of the pyramid in Kpop scene, one from small agency which turn big, big hit and the other is from the ex-top 3 agency, which return and solidify their position now as big 3, with their successful group like twice, itzy, got7 and stray kids. So comparing red velvet and NCT to BTS and Twice success would give us a huge gap to fill. This wasn't happened in the era of TVXQ to EXO.
So more than ever, SM is on their stake to proof that they're still the top agency entertainment in south Korea. Even without its long time rival, YG entertainment (which might got bankrupt if they failed to pay the 70 million $ debt to the investor / LV and not to mention naver's). They can't let the top position group for both male and female become the possession of other agency for more longer. SM entertainment are really in urge to debut another "monster group" and snatch out the top position again. And it might be a reason why Super M born to this world. Just like I've told you before, with NCT slight success for the recent American tour, SM tried to camouflage the success and use this as Super M base debut in America. . EXO and Shinee never broke through the US market. So, they’re basically repackaging NCT to pull a bait and switch with US audiences.
Super M set to take place on October 5 outdoors at the Capitol Records Tower in Hollywood, California, SuperM's debut showcase will be a chance for the group to perform their debut tracks live for the first time ever. The entire showcase will also air live worldwide via YouTube, appealing to fans watching from all corners of the globe.
SM Entertainment's super K-Pop boy group SuperM - made up of Taemin, Baekhyun, Kai, Taeyong, Mark, Lucas, and Ten - is set to debut on October 4 with their 1st mini album, also called 'SuperM'. It's like the avenger in marvel universe where all heroes from each franchise become one as a whole new team. The reason why this has a possibly of failing is because it's a group that was literally made up. Other groups who have become popular in the American market did so on their own and got recognized by major labels whereas this group is created just to compete in that market with no official fanbase. I think they believe that because all the members in this group have pre established fanbases so it will work out but we have already seen the backlash from that so even though there are supporters, I don't think the group will be as big as they plan to be. However, I also wanna say never say never and just watch to see what happens to Super M.
sm made twitter accounts for their artists after bts won tsa in 2017, started selling their artists albums on amazon just like bts, created a new group meant to surpass bts.
A month of teasers, buying hype on media platforms, monster budget for music, mv, styling, 'best of the best' cast.nA company can give all they have, pool all resources to make it, spam the promos like crazy...yet? Winning hearts really isn't just about promos and budget. They think fans will blindly support anything their favs do. In a way, SM is disrespecting the loyal fandoms that propelled their top groups by obviously trying to use their fandom power to artificially boost this. Huge, epic, big splashes don't work in sustaining interest.
Look at the Avengers movies. It is backed by a strong storyline that brings each established superhero together. It builds up, an organic flow of events. It does not feel contrived.But this group is contrived. To me, everything is great. But the method and strategy used is not.
There's so much talent and refined artistry in the members. So much skill and production in the crew.
But I feel they have all been wrongly used. Shoving it down our throats abruptly is not how you win hearts. I just feel that going so headstrong and trying to media bulldoze their way through may not bring in the best aftereffects in existing loyal fans and hence will only create a splash that disappears into ripples.
